A capital campaign is won across months of major donor meetings, appeal emails, board updates, and quiet one-on-one conversations. Your film has to carry the case for support into every one of them, consistently.
A case-for-support film your team can open a one-on-one conversation with.
A clear, campaign-length narrative your board can champion with confidence.
Short-form cuts built for inboxes, social feeds, and giving-day pushes.
Supporting media that strengthens the case in a written proposal.
Strategy Before Cameras
Every capital campaign film starts with a Campaign Strategy session — mapping your fundraising goal, your donor pyramid, and where the film needs to carry weight across the campaign timeline.
Sacramento Law Enforcement Chaplain Academy
The Challenge
As the Academy expanded, they needed to recruit new volunteer chaplains — but had no clear campaign strategy, messaging, or way to move an interested viewer toward action.
Our Approach
Finding the Story
We worked with the Academy to find the chaplains and calls that best illustrated the weight and purpose of the work, rather than leading with statistics.
Writing
Messaging and script were built around a clear recruitment case, paired with custom landing page copy so every version had a next step.
Production Timeline
Strategy, production, and landing pages were built and launched together as a single recruitment push.
Deliverables
The Result
The film helped the Academy secure a $17,000 grant to fund an entire year of outreach media — expanding their volunteer base to serve more people in crisis.
Every Language
The Challenge
Every Language works to bring Bible translation to communities without one in their own language — a mission that can be hard to make tangible to a first-time donor.
Our Approach
Finding the Story
We identified the moment that makes translation click for a first-time donor: hearing scripture in your own language for the first time.
Writing
The script was built to move quickly from problem to possibility, designed for a fast, high-conversion giving push rather than a slow build.
Production Timeline
Produced ahead of a campaign launch date, with church and social cuts ready alongside the main film.
Deliverables
The Result
The campaign raised over $150,000 in its first month.
Because Justice Matters
The Challenge
The organization needed to fund direct programming for the girls in their care — and needed donors to see exactly what that funding would make possible.
Our Approach
Finding the Story
We looked for the specific outcomes — not the general mission — that would make a donor picture exactly where their gift goes.
Writing
Written as one of four films in a series, each built to move a donor from awareness to a concrete action.
Production Timeline
Produced as a coordinated four-film campaign rather than a single asset, released together.
Deliverables
The Result
The campaign raised over $120,000 for girls' programs.
Agape International Missions
The Challenge
Gala night proves impact for one evening. AIM needed a way to show donors that the impact was real and ongoing, not a single moment — something that could carry the mission into an always-on digital fundraising campaign.
Our Approach
Finding the Story
We looked for proof points that demonstrated lasting impact rather than a single dramatic moment — evidence a donor could point to and say "it's still working."
Writing
Built as a standalone digital story, not tied to a live event — written to hold up in an inbox or a social feed on its own.
Production Timeline
Produced for an always-on digital fundraising campaign, separate from and following the gala calendar.
Deliverables
The Result
This story shows proof that impact is real and ongoing. The film was used in a digital fundraising campaign that raised over $400,000, allowing AIM to expand its mission and reach more children in crisis around the world.
How many films does a typical capital campaign need?
Most campaigns work best with one flagship case-for-support film plus a set of shorter variations for digital, email, and in-person use — timed to different phases of the campaign.
Can this film double as our gala film?
Sometimes — but a gala film and a campaign film are built for different jobs. We'll tell you honestly in your strategy call whether one film can serve both, or whether you need two.
Do you work alongside our capital campaign consultant?
Yes. We regularly work as the video and story arm alongside campaign consulting firms, supporting the strategy and timeline they've already built.
Our way of making an impact is helping you scale
so you can serve more people in real need.
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